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Taking insight into the field to empower primary producers and define influence.

Creating effective grower engagement strategies through understanding needs, surfacing insight and enabling mobility.

Our client needed the tools and information to better interact with growers who were advancing in their use of technology and increasingly high expectations of their peak export and commercial body. Velrada identified the critical data and created a number of Power BI dashboards that highlighted information about growers, tonnage, influencers and locations. Working with the key stakeholders to focus on problem definition, Velrada was able to generate an influence ratio to better highlight critical influences in the market, improve decisions and enhance stakeholder engagement.

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