Our client had identified the need to deliver an improved customer experience through the personalisation and comprised three core programs and horizons of initiatives. Velrada partnered with the client to drive the customer and data transformation vision to assess gaps from the first horizon of initiatives and develop a robust, practical plan for the subsequent programs including the customer data model and master data management platform, CRM analysis and creation of integrated customer records and the development of marketing and channel use cases to drive adoption and support for the overall program.